The outlet gradually became an exhibition space (“exhibition hall”) for digital buyers. On the other hand, some users exhibit diametrically opposed buying behavior: they use web and e-commerce platforms to view reviews and get information, but then they prefer a physical store for a final purchase.
Why do people prefer to buy online. Consumers are extremely sensitive to the problem of prices and often choose a digital channel precisely because they believe that it provides the greatest savings. 92% of shoppers say they often compare online and offline prices. On the Internet, the most commonly used price comparison platforms are large trading floors, comparators (50%) and e-commerce sites (46%). Very interesting, of course, is the significant increase in the number of comparators, which are considered more neutral and transparent, compared with the previous year, when their use was 44%. Instead, 30% of the sample said they were comparing prices the old fashioned way or at local physical stores.
Price comparison is not only the observation of how they can vary from one online store to another, but it is also important to assess the relationship between the time the product is online and the price trend and use all available information tools. especially those that are closest to individual needs.
It is for this reason that she developed a very useful tool for finding the “ideal price”, the use of which has increased by 89% over the past six months compared with the first six of the same year. Italians using a price comparison service for online shopping can save an average of 36.5% more than those who do not use this tool. Idealo also set an average wait time that the user must consider in order to get a more or less significant percentage of savings for some macro categories.
For technology and “smartphone addicts” lovers, the analysis shows that on average, you can save 5% about two weeks after launching the product; the percentage becomes 10% if you wait another one or two weeks, or even 15% after about two months. If your interest is in the sports world, including running shoes, motorcycle helmets, or sports watches, you can get an average savings of 5% about 20 days after launching a particular product.
If you’re not in a hurry, you can expect to save 10-15% in two months or so. Music lovers, in search of headphones, amplifiers or players, will have to think about a waiting time of at least two months from the moment of the appearance of an online product to save 5-10% and three months from 15%. Making important purchases for the home requires special attention. In this case, you can save on average 10% 30 days after the launch of the product; the percentage becomes 15% after three weeks, but only for some devices.
Free shipping as a marketing hook. In the era of the digital economy, e-commerce is experiencing a real explosion with devastating consequences for the supply chain, from the organization of transportation, warehouse management and ending with urban supply. This is an unstoppable trend, which entails the need for a thorough review of global business dynamics; this is certainly one of the scenarios by which logistics management should be measured in the near future.
In addition, the growth of e-commerce has been further aggravated by the fact that free delivery as a marketing hook has further aggravated logistics problems in urban centers, which are even perceived globally by cities with a very developed technological structure due to the extreme fragmentation of supply, mainly due to at various stages of the procurement of services. The Council of Trucking Leaders recognized the great importance of a revolutionary and constantly evolving phenomenon in the world trade scenario, carrying out significant work on analysis, research and, above all, identifying possible solutions to critical, fundamental solutions, to determine the dynamics and tools necessary for intervention, stimulation, and adjustment where it’s necessary.